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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more | Hootsuite is a popular social media management software that comes attractively stuffed with an array of collaboration features as well. The software contains collaboration features group calendars, cooperative writing, synchronous editing, content management, contact management, project management, task management etc. It includes other useful software features also like reputation management features, social media marketing features and social media monitoring features. Hootsuite supports multi-user collaboration. With this software, users can easily share engagement streams with your team. Users can better control multiple communication channels with this highly collaborative platform. Read more | Metricool is a tool used to measure your content on social media accounts and online ad campaigns. All the statistics for your website, blogs, and ad campaigns are gathered in one place and your performance can be compared and easily analyzed against those of your competitors to provide insights on how to improve digital strategy. You can arrange, organize, and optimize your content strategy based on levels of audience response. Metricool features an automated report system that provides a professional-looking report for you, your team, or your clients. You have absolute influence over what can be included or can not be included in the reports. Metricool gives you an idea of how well your audience interacts with your website or blog in real-time, for example, you can measure the popularity or impact of your Twitter hashtags for campaigns among your audience. Metricool is optimized for great performance among multiple device platforms and is a useful tool for marketing agencies and community managers. Read more | Later is a marketing platform for Instagram that enables users to plan and schedule their posts. It also offers analytics to let users draw insights from their data and act accordingly. Users can even bulk schedule their Instagram posts, create weekly time slots and schedule their posts using initiative drag and drop functionality with the calendar. An Instagram feed can be previewed before actually posting to see how exactly it will look post uploads and make changes accordingly. There are certain calendar views accessible as well, such as 'monthly' and 'weekly'. Users can even maintain an organized media library and keep all their photos, videos, and user-generated content at a central location, accessible on any device by the user's team. It is possible to add labels to media which can be searched for and filtered. They can also import their media via Dropbox and Google drive and make use of extensive analytics for insights. Read more |
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| SW Score & Breakdown |
96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 1 Most Worthy # 3 Highly Rated | # 2 Most Worthy # 1 Highly Rated | # 8 Most Searched | # 3 Most Worthy # 2 Highly Rated |
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Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality |
Easy Scheduling, Comprehensive Analytics, Comprehensive Dashboard, Extensive Integrations Unreliable Instagram Integration, Inconsistent Customer Support, Inaccurate Instagram Analytics, Limited Instagram Functionality |
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User-Friendly Interface, Visual Content Scheduling, Comprehensive Instagram Analytics, Linkin.bio Feature Limited Functionality on Free Plan, Inconsistent Auto-Publishing, Limited Customer Support Accessibility, Lack of LinkedIn Integration |
| Review Summary |
Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors. |
Users praise Hootsuite's user-friendly interface, comprehensive social media management capabilities, and robust analytics. They appreciate its ability to schedule posts, track engagement, and monitor multiple social media accounts from a single platform. However, some users have reported occasional technical issues and a learning curve associated with setting up and using the tool. Additionally, some users have expressed concerns about the cost of the software, particularly for small businesses or individuals with limited budgets. |
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Users praise Later's ease of use, time-saving features, and comprehensive analytics. They appreciate the user-friendly interface, drag-and-drop functionality, and ability to schedule posts in advance. The visual content calendar and post preview features are also well-received. Additionally, users commend Later's customer support, finding them responsive and helpful. However, some users have experienced occasional technical glitches and have expressed a desire for more advanced features such as A/B testing and more detailed analytics. |
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| Read All User Reviews | Read All User Reviews | Read All User Reviews | Read All User Reviews |
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Free Free Essentials $5.00 $6.00 per month Team $10.00 $12.00 per user / month Agency $100.00 $120.00 per month |
Professional Others Team Others Business Others Enterprise Custom |
Free Free Pro 5 $12.00 $18.00 per month Pro 10 $19.00 $29.00 per month Team 15 $35.00 $49.00 per month Team 25 $55.00 $79.00 per month Enterprise $119.00 $159.00 per month Custom Custom |
Starter $15.00 $18.00 per month Growth $33.33 $40.00 per month Advanced $66.67 $80.00 per month Scale 15 $200.00 $200.00 per month Scale 30 $400.00 $400.00 per month |
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Zoho Cliq
4.6 Based on 284 Ratings
Zoho Connect
4.5 Based on 174 Ratings |
TrueSocialMetrics
3 Based on 1 Ratings 
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Social Insight
4.5 Based on 2 Ratings 
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| Company Details | Located in: San Francisco, California Founded in: 2010 | Located in: Vancouver, Canada Founded in: 2008 | Located in: Madrid, Spain Founded in: 2015 | Located in: Vancouver, Canada Founded in: 2014 |
| Contact Details |
Not available https://buffer.com/ |
Not available https://hootsuite.com/# |
Not available https://metricool.com/ |
Not available https://later.com/ |
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What are the key differences between Buffer and Hootsuite?
Which product offers more advanced analytics and reporting capabilities?
Can I schedule posts and manage multiple social media accounts from both Buffer and Hootsuite?
Which product is better suited for small businesses or individuals with limited budgets?
Can I integrate Buffer or Hootsuite with other SaaS products?
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